Where science meets brilliance — making true diamonds within reach
There was a time when luxury belonged only to the few. Tulips once cost more than gold, spices were treasures, and the first automobiles redefined wealth. But progress always breaks barriers: what was once rare becomes ordinary, and the impossible becomes possible.
A New Technical Era
Today we stand at such a turning point. Science has learned to recreate nature’s miracle — the diamond. Lab-grown stones match natural ones in brilliance, hardness and purity. With mature technology and scaled production, availability has fundamentally changed the market — making true diamonds reliable, ethical, and widely accessible.
A New Standard of Fairness
While production costs have changed, many in the industry maintain traditional pricing models. We believe in a different approach. By partnering directly with leading manufacturers and streamlining the supply chain, we pass real savings to you. Progress should benefit everyone — and our pricing reflects that belief.
The Brilliana Team
Brilliana is an international collective: sourcing and manufacturing expertise from Asia, strategy from North America, and design that bridges both worlds. We are not a corporation with billion-dollar profits or glossy marketing. We are entrepreneurs and enthusiasts who set out to make diamond jewelry more accessible — bringing together cutters, jewelers, and designers, without middlemen or inflated “brand” premiums.
Why Brilliana
Top quality — lab-grown diamonds are cultivated in conditions where every step of the process is controlled. Unlike mining, where nature dictates its own laws, today's diamond creation process allows for quality control, bringing diamonds to perfection. This makes it possible to create millions of stones that are equally pure, balanced, and perfect. That is why every Brilliana jewelry piece sparkles with perfect harmony.
Transparent pricing — reflecting today’s market, not yesterday’s margins.
Certified trust — all our diamond creations are graded by the IGI (International Gemological Institute, headquartered in Antwerp, Belgium) — the world’s leading authority in lab-grown diamond certification, trusted globally for its independence and rigorous standards.
Service you can rely on — lifetime diamond warranty, 3-year craftsmanship warranty, insured shipping and a clear returns policy.
We buy at scale, keep the chain short, and set prices that reflect real production economics — not past prestige. That means better value for you today, and a business model that grows sustainably with the market.
Because brilliance should never be a privilege — it should be a choice within reach.
Jewelry is not about stones. It’s about what they mean
